What I do
LifeSG - Citizen's personal assistant to Government services
PRODUCT LEADERSHIP & PRODUCT MANAGEMENT
LifeSG is one of the Singapore Government’s Strategic National Projects, available on the web, iOS and Android. Previously known as Moments of Life, it was rebranded to LifeSG in 2020 to support Singaporeans throughout their life journey.
I worked on product strategy, organizational design, product partnerships, funding and financials management, hiring and performance management, and inter-government and public communications on LifeSG.
In addition, I led the acquisition of other Government products into the LifeSG platform and oversaw the personalization and platform team to deliver personalized service through attribute-based recommendations.
MOBILE EXPERIENCE
WEB EXPERIENCE
Grab - Everyday Super App in Southeast Asia
product management
Grab is Southeast Asia’s super-app, which provides users with transportation, food delivery and digital payments services. Grab.com is the main face of Grab on the web and one of its acquisition channels.
On this product, I was responsible for the web platform strategy, content strategy, design, development and governance across the external-facing web assets in Grab. This required me to work across verticals (transport, food, payment, delivery, finance) and 8 Southeast Asian markets to deliver a good web experience on Grab.com and optimize the site for acquisition.
It was an interesting product which allowed me to work with hundreds of stakeholders across the Southeast Asian region, and built new sustainable processes and governance models to meet the business’ increasing demands
Grab360 - Employee performance management tool
PRODUCT MANAGEMENT
Grab is Southeast Asia’s super-app, which provides users with transportation, food delivery and digital payments services. Grab360 was the company’s internal performance management tool for the 8,000+ strong workforce worldwide.
The Grab360 platform helps employees share feedback among peers and management levels while keeping track of their professional development. We built it upon the Grab Way principles and allowed managers and leaders to better understand and manage their organization’s performance across multiple functional roles and different geographical cultures.
For confidentiality reasons, I will not show any preview here.
Heineken Green Room - Asia Pacific
PRODUCTION & EVENT MANAGEMENT
Project: Heineken Green Room 2016 – TOUCH THE MUSIC – Asia Pacific
Client: Heineken Asia Pacific
Design: Arcade, Untitled Project
Development: Arcade, Untitled Project
Production Management: Arcade
Event Agency: Rebel & Soul
Production management for a progressive music event across the Asia Pacific, which allow consumers to experience music with all their senses.
For Heineken Green Room 2016, we designed and built 4 distinct 2.5M tall droids and worked with 10 country teams to deliver 21 events across the Asia Pacific. Regional brand equity improved post-events and Heineken Green Room continues to be a popular annual music event in the region. It was a challenging and fun project which requires creative problem-solving and meticulous planning on production, logistics and manpower for a year-long event.
Hear what the media says about us:
https://www.campaignasia.com/gallery/giant-made-in-singapore-droids-wrap-up-21-city-tour/435668
static
pressure
subzero
texture
Clear Hair Care - Global
project/program management
Project: CLEAR Brand.com refresh across APAC, EMEA, LATAM
Client: Unilever
Design: Arcade
Development: Sapient
Project management for CLEAR’s global site refresh across all markets in Asia, Europe, the Middle East, Africa and the Americas.
On this project, I led project management across 2 redesign projects for CLEAR – a Unilever brand. We designed the digital experience and worked with 52 Unilever country teams to deliver CLEAR’s new web experience. It was a mammoth task which required good UX, planning and delivery precision to roll out new experiences seamlessly.
MOBILE EXPERIENCE
DESKTOP EXPERIENCE
